Social Media Marketing
Set up social media profiles, develop content, and run online promotions
E-mail Marketing
Develop emails in Constant Contact and MailChimp for promotions and communications.
Non-Profit Communications
I serve as Communications Director for the Lymphatic Education & Research Network. I was responsible for migrating, rewriting, rebranding, and repurposing all content from the organization’s old website to its newly designed site, as well as developing fresh content to be consistent with the new brand. I continue to maintain website content and social media profiles (Facebook, Twitter, and LinkedIn), write the current blog (on-site), develop fundraising campaigns, and write regular e-mail blasts through Constant Contact. I also wrote a previous blog using WordPress.com.
Samples (in addition to above links):
June 2014 Midyear Fundraising Campaign — a postcard written and designed for visual, at-a-glance, communication of the organization’s accomplishments over the past six months.
LE&RN Tri-Fold — brochure given out at events to introduce new donors to LE&RN.
Facebook Memes and Ads
Mid-Year Direct Mail Campaign, 2014
Financial Writing
Brochures, annual reports, market and portfolio commentaries, and social media guides for large financial companies such as Morgan Stanley, Legg Mason, Neuberger Berman, and Van Kampen.
Below are a few samples.
Neuberger Berman, Solving for 2015, copywriting for U.S. equities
Neuberger Berman, Solving for 2014, copywriting for U.S. equities
Neuberger Berman Large Cap Value Fund
Legg Mason Social Media Guides 2013
Morgan Stanley Online Bill Pay Brochure
Morgan Stanley BusinesScape Capabilities Brochure
PR/Client Coverage
Write press releases and pitch stories to journalists. Below are some pitched stories that grabbed the attention of journalists.
“What you should know about lymphedema,” by Gloria Averbuch, Asbury Park Press
“Local 5-year-old is the statewide face of a silent disease,” by Paul Squire, Riverhead News-Review
“Maplewood’s treasure: The Durand-Hedden House & Garden,” The History Girl blog
“Durand-Hedden presents: ‘From Farm to Suburb, the Birth of College Hill‘” The Village Green
Press Release Samples
“World Lymphedema Day galvanizes growing movement”
“New York legislature to become first governing body to recognize World Lymphedema Day”
Web Content and Development
I am skilled in Content Management Systems, SEO writing, on-line advertising, and social media. I was responsible for migrating all content to a newly redesigned website for the Lymphatic Education & Research Network (LE&RN). I have written social media guides for financial companies, have developed Twitter campaigns for financial companies, and have written and designed Google and Facebook advertising.
LE&RN Website and Blog — www.LymphaticNetwork.org
Facebook Ad